Adobe Flash Player is a cross-platform browser plug-in that delivers breakthrough Web experiences to over 99% of Internet users. You have seen it time and again from fancy splash screens on photographers’ websites to simple crossword puzzles you may not know is running the software.
While the visual impact is great there are two critical Achilles Heels to consider. First, it’s a resource hog. If you tend to have a lot of browser windows open (like me) and many are using flash (even though you may not realize it), they are still using Flash even though you aren’t actively viewing the page. That can slow down your system quite a bit.
Personally, I like Flash. It’s cool and edgy and has its place. But for marketers like us, perhaps a better way to go is with a more streamlined open platform like Java.
Parts of this post are based on the article “Thoughts On Flash” from Apple. You can read the full article here.